Ever think about starting an Internet weather start up?30 Nov , 2011 | 4
There are a lot of meteorology grads out there trying to find a weather job. Times are tough…and even some career professionals in meteorology hate their job or are struggling to find one (See what other options you have if you hate your meteorology job). It might be a great time to venture out on your own. Ever think about starting your own Internet weather start up?
By Internet weather start up…I don’t actually mean that you start your own weather consulting business on the Internet (although that is always an option if you find a niche). What I am talking about is an Internet weather start up in the social media space.
Not sure if you knew, but weather is one of the most talked about conversations on Twitter. And unfortunately there are not many weather entrepreneurs taking advantage of this opportunity. Let me give you an example. I was a start up entrepreneur for a very brief period of time. My start up did not last because frankly I did not execute it properly. You live and you learn. Anyone can have a great idea, but execution is key.
Here’s my idea: I wanted to show people what they should wear based on the weather. My goal was to have a 3-D avatar show you what to wear based on the weather up to 5 days in advance in any city in the world (as a decision engine). And then have people upload their own photos in real time of what they were wearing (as a social engine). This way you could have real time photo sharing based on the weather. People could rate each other’s outfits, buy their outfits…talk about where they are going, what they were doing, etc etc. Bottom line, I was trying to build a social weather community on the web and mobile.
To my knowledge, there is still nobody doing this. Maybe it’s not the right idea…or maybe someone needs to execute it better than I did. What do you think of the idea?
Bottom line, there should be more innovation in the online weather space within social media. The Top 3 weather sites: Wunderground, Weather.com, and Accuweather.com are all definitely heading in that direction. They continue to add many social features on each of their sites…but there’s definitely more room for growth.
Before you dive right in on your next stellar idea…there are many factors of the social media start up world that you need to consider. In my next series of posts on weather start ups, I’ll go into more details on what precisely I learned in my start up and what pitfalls you need to watch out for. Stay tuned! (photo credit: Shakleereviewed)