Last week was quite a devastating week of severe weather. As we all know, some very strong tornadoes in America’s heartland took the lives of 39 people. And not very long afterwards, a snowstorm hit parts of the tornado ravaged areas making the disaster relief effort quite challenging. Prior to the twisters touching down…I was [...]
It’s no surprise that weather is the main reason that viewers watch local news. In fact, it’s overwhelming. According to a recent Pew study, 89% of viewers tuned in to local news to watch the weather. Second place was “breaking news” at 80%. The good news for TV meteorologists (and weathercasters) today is that (According [...]